ORION Debuts at INNOPROM EXPO in Russia

From July 6 to 9, 2026, GUANGDONG ORION INTELLIGENT EQUIPMENT LIMITED made its first appearance at a Russian industrial exhibition, showcasing its mezzanine floor and pallet racking system, along with light-duty shelving, at INNOPROM EXPO. This marks an important step for ORION in expanding into the Russian and Eurasian markets, and a key move in its internationalization strategy.

Debut at INNOPROM: Targeting the Russian Market

INNOPROM EXPO is one of the most influential industrial exhibitions in Russia and Central Asia, gathering global companies across manufacturing, logistics warehousing, and automation. For ORION's first entry into the Russian market, it served as both a product showcase and a market validation.

ORION's featured exhibit — the mezzanine floor and pallet racking system — tackles low space utilization and heavy-load storage challenges by combining vertical expansion with high-capacity racking, enabling efficient double-deck or multi-level use. Paired with light-duty shelving for small and medium goods, it forms a versatile product matrix covering all storage scenarios.

Dual Display: Static Exhibits + Dynamic Solutions

Beyond physical racking exhibits, ORION presented automated warehousing case videos on a display screen at the booth, showcasing the company's project experience and technical strength in automated warehousing.

The videos covered typical project scenarios including 4-way shuttle racking systems, CTU, presenting the full process from solution design and equipment layout to actual operation. This "visible running footage" helped customers intuitively understand how automated warehousing improves space utilization and picking efficiency, and established a common context for further solution discussions.

 Strong Response at the Show: Automated Solutions Draw the Most Attention

During the exhibition, ORION's booth drew numerous customers from Russia and neighboring countries. The automated case videos became a major highlight, with many customers pausing to watch and ask about project details. The steel platform and pallet racking system also attracted strong interest, sparking in-depth discussions on load capacity, installation cycle, and customization.

Overall feedback pointed to two clear market trends: robust demand for industrial-grade heavy-load solutions, and a growing willingness to adopt automation to improve efficiency amid rising labor costs and order volumes. Many customers expressed on-site cooperation intentions, seeking integrated solutions from traditional racking to automated systems tailored to their warehouse needs.

Looking Ahead: Steadily Advancing Eurasian Expansion

Through its first participation in INNOPROM EXPO, ORION has not only gained numerous potential customers and cooperation leads but also built a systematic understanding of the Russian market.

ORION believes that quality warehousing equipment and professional service capabilities are a universal language across borders. This Russia trip is a new starting point. Going forward, the company will continue to increase its investment in international markets, helping more overseas customers achieve warehousing efficiency upgrades with reliable products and solutions.